Makro early Black Friday deals unveiled
Makro and Game have unveiled their first Black Friday specials, which will launch on 24 October 2025 and run throughout November.
Black Friday originated in the United States in the 1960s when retailers saw a rise in consumers shopping the day after Thanksgiving.
The term “Black Friday” originally had a negative connotation. The police used it to refer to the congestion of shoppers on this day.
Later, retailers changed the narrative of this term to indicate that it was a day they went from the ‘red’ into the ‘black’.
The popularity of Black Friday rose in the 1970s and 1980s, and retailers competed with each other to offer bigger and better specials.
In 2005, Cyber Monday was born to profit from a spike in online sales the Monday following Thanksgiving.
Black Friday and Cyber Monday first made their way to local shores over a decade ago, with online retailers initially promoting the day as a day of special deals.
Brick and mortar shops joined the party with prominent retailers like Checkers, Pick n Pay, Makro, and Game offering special offers on Black Friday.
As the years have gone by, more retailers have started to launch specials over a week or even during the entire month of November.
This trend has caught on as South African retailers try to maximise the hype around Black Friday to drive sales.
This year, Black Friday falls on 28 November. However, many retailers have already started to prepare their promotions.
Makro and Game announced that their Black Friday promotions will launch on 24 October 2025 and run throughout November.
Increased traffic on the Makro and Game websites indicates that air fryers, fridges, washing machines, and premium liquor are the top search terms.
“South African shoppers are very strategic when it comes to big-ticket items. They do their research early,” said Langa Khanyile, marketing executive at Massmart.
He said consumers sometimes pause big-ticket purchases as Black Friday approaches to save on these products, which may come on special.
Khanyile’s views were substantiated by a MyBroadband survey in which 94% of respondents said they will start looking for Black Friday deals early.
73% of respondents in the MyBroadband survey said they prefer retailers that reveal their Black Friday deals early.
Makro and Game unveil early Black Friday deals
Makro and Game have responded to the Black Friday trend by offering discounts of up to 50% on air fryers, fridges, washing machines, and premium liquor.
They are offering a Samsung 58-inch TV for R5,999 and a Lenovo Intel Core i5 Laptop at R7,999.
South African consumers can also save money on a Hisense 7kg front loader washing machine and a Martell VS Single Distillery Cognac.
Makro and Game are offering free delivery on online orders of over R500. Customers can also use the Pickup option to shop online and collect the next day.
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