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Absa launches new online banking site and mobile banking app

Absa launches new online banking site and mobile banking app

Absa has launched a new, revamped website and banking app to bring its online banking into a 24/7 connected digital age.

According to the bank, the revamp, called Absa Online, is an entirely new banking platform that is focusing on an all-digital banking platform that is available 24/7.

The revamp has been worked on for the past six months, and was developed using “Silicon Valley techniques”, launching on Amazon Cloud, according to head of digital products at Barclays Africa, Brett StClair.

The digital platforms will “instantly transform your computer into a 24/7/365 personal financial centre,” the bank said.

“It goes far beyond a purely transactional online service to a comprehensive suite of transactional, non-transactional and personal financial management tools.”

Customers can pay accounts, transfer funds, open accounts, apply for personal loans, invest in unit trusts, buy prepaid airtime and send money – all through the digital platforms.

While the 24/7 banking concept is not new – an all-online digital-first approach has been championed by FNB for a number of years – Absa has been trying its hand at more digitally-focused strategies in recent months.

Included in this was the introduction of bots – again being pushed in the ad campaigns launched along with the new site – as well as social media banking, where clients can perform basic transaction through Twitter.

Absa mobile app

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BusinessTech's Staff Writer is directly plugged into the South African Internet backbone, and spits out press releases and other news as they receive it. They are believed to be cl...
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  • m a

    The only new thing I see on the website is the html template. The online banking links still redirect to the old site. Took 6 months for a new html template?

    • disqus_4rum

      Lol I was so disappointed!

  • NeonPigeon

    “Customers can pay accounts, transfer funds, open accounts, apply for personal loans, invest in unit trusts, buy prepaid airtime and send money – all through the digital platforms.”. Such innovation! You can buy AIRTIME! PAY ACCOUNTS!

    • Mazi

      Yeah pretty much the same stuff that you can do with other banking apps. Whats the problem?

      • NeonPigeon

        A bank bragging about these features in 2016 like it is something to be interested in. o b v i o u s l y.

  • Ebi

    welcome to 2016 ABSA

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