Takealot’s big Black Friday 2021 plans – including a full month of deals

Takealot has announced that it will run a full month of Blue Dot Sale deals over the course of November in the run-up to Black Friday on 26 November.

From 1 – 25 November, the group said it will release tens of thousands of deals each week. It will then hold a five-day Blue Dot Sale at the end of the month.

  • Week 1 (1 – 7 November): large appliances, TVs, audio, furniture, beauty, toys and nappies;
  • Week 2 (8 – 14 November): garden, pool & patio, braai’s, DIY, power tools, laptops & computers, books and liquor;
  • Week 3 (15 – 21 November): bed & bathroom, dining & entertaining, smart home technology, camping, and household essentials;
  • Early Access (22 – 25 November): Appliances, gaming, TVs, sporting equipment, and toys.

The annual Blue Dot Sale will kick off at one minute past midnight on 26 November (Black Friday) and will run for five days over Black Friday weekend into Cyber Monday (29 November) and Takealot Tuesday (30 November), the group said.

“We’re excited to once again give our shoppers more time to shop as we release some of our best deals in the countdown to our annual Blue Dot Sale.

“We’ve always aimed to offer a customer-centric online experience that takes the queueing and hassle of in-store shopping out of Black Friday and festive shopping, and this year is no different,”  said Julie-Anne Walsh, chief marketing officer at Takealot.com.

The group said it will also be launching Takealot Tuesday (30 November) that will add extra focus on showcasing deals sold by Takealot Marketplace sellers, specifically small to medium-sized South African businesses that utilise Takealot to sell and deliver their products, as well as products exclusive to Takealot.

The group noted that it will continue to offer same-day and next-day delivery over the period. It also has 80 Takealot pickup points across the country.


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Takealot’s big Black Friday 2021 plans – including a full month of deals