Takealot, Amazon and other big online Black Friday sales in South Africa
With Black Friday just days away, online retailers in South Africa have been counting down to the big sales day with a multitude of deals and discounts.
The Black Friday craze has evolved over the years to become a month-long sales period for most retailers, with a shift in focus from big-ticket items to essentials and household necessities.
While this is especially true for traditional retailers and brick-and-mortar shops, the online space still carries on the tradition of sizeable deals for “wants”.
Originating in the United States, Black Friday was imported to South Africa in 2012.
Checkers often lays claim to starting Black Friday in South Africa in 2014, but local retailers were already carrying the name for sales days aligning with the US tradition back in 2012.
Since then online retailers have made the most of the sales buzz, giving shoppers access to a myriad of goods and services at a seasonal discount.
South Africa’s largest online retailer, Takealot, took a different approach to the sales period, launching its own Blue Dot Sale to coincide with the broader Black Friday trend.
As with other major retailers, the sale has extended beyond just the weekend of Black Friday and Cyber Monday, has become an almost month-long weekly countdown.
For the 2025 sale, Takealot has been running weekly specials on top of its usual one-day and TakealotMore deals.
Now in week three, the countdown sale will run until the official Blue Dot Sale launches on Friday, 28 November, offering up to 60% off selected items.
Competing online platforms in South Africa are also running similar countdowns and specials, with Amazon.co.za—a relatively new entrant in the country—also offering up to 60% off.
South African staples in the online space, like Wootware and BobShop (aka bidorbuy), have tech-savvy shoppers covered with their sales, and The Foschini Group’s Bash platform is the gateway to major retail brands for digital shoppers.
For shoppers looking for the essentials, more traditional retailers also have their online presence etched out, with Makro, Game, Pick n Pay, Woolworths and many others running online sales ahead of Black Friday.
On the day, expect physical stores to be running even more sales and specials in parallel.
Takealot Countdown Blue Dot Sale
Amazon.co.za Black Friday Sale
BobShop Online Black Friday Sale
Wootware Online Black Friday Sale
Bash Online Black Friday Sales
Makro Online Black Friday Sale
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