SA insurance firm 1Life launches chat bot for Facebook

Direct life insurer, 1Life, has announced the launch of its Chat Bot, Emily, which will offer consumers the convenience of sourcing instant life insurance quotes using Facebook.

“As a business, there’s no denying that advancements of digitalisation and more specifically, social media platforms, has greatly affected the way in which our business operations are required to run. When you look at how a platform such as Facebook has grown exponentially in South Africa, with a reported 14 million users, it was only fitting that we created a solution in this space,” said 1Life MD Laurence Hillman.

Whether accessing the service using a PC or a mobile phone, users can engage with Emily by using Facebook messenger to source a basic life insurance quote in real time – formulated through the information the consumer provides by way of a series of conversational questions.

The service was designed in such a way that it replicates a real-life conversation, the insurer said.

Emily can be accessed through Facebook Messenger, by searching for the 1Life Bot.


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