Direct life insurer, 1Life, has announced the launch of its Chat Bot, Emily, which will offer consumers the convenience of sourcing instant life insurance quotes using Facebook.
“As a business, there’s no denying that advancements of digitalisation and more specifically, social media platforms, has greatly affected the way in which our business operations are required to run. When you look at how a platform such as Facebook has grown exponentially in South Africa, with a reported 14 million users, it was only fitting that we created a solution in this space,” said 1Life MD Laurence Hillman.
Whether accessing the service using a PC or a mobile phone, users can engage with Emily by using Facebook messenger to source a basic life insurance quote in real time – formulated through the information the consumer provides by way of a series of conversational questions.
The service was designed in such a way that it replicates a real-life conversation, the insurer said.
Emily can be accessed through Facebook Messenger, by searching for the 1Life Bot.