The fast food and quick service restaurant (QSR) sector has continued to show steady growth on the back of what has been a tough economic climate in South Africa.
This includes a contribution in excess of 29% which means QSR has by far the biggest share in franchising turnover, says Andre Beck, sector head of Fast Food and Restaurants at FNB Business.
“According to the Franchise Association of South Africa (FASA), the franchising market is worth R587 billion Rand, which is approximately 13.3% of the South African Gross Domestic Product (GDP),” said Beck.
“Industry data shows that South Africa has seen more franchises opening fast food and restaurant outlets in spite of the floundering economy. This clearly paints a picture of a sector that is competitive and lucrative, and more importantly, it shows that the franchising has sustained appetite to grow further in the local economy.”
Despite this continued success, Beck said that there were also new trends worth knowing before opening a fast food franchise in the country.
- A focus on healthy food: Customers are mindful of what they consume more than before; they want to know which ingredients you have used to prepare their food. As a result, health centric franchise brands are penetrating the market.
- Speed of delivery: Using technology to effectively serve customers; more fast food franchises have made it possible for customers to use mobile Apps and other digital tools to receive their orders quickly.
- Free delivery: In this extremely busy environment, businesses have understood the power of bringing business to the customer’s doorstep step.
- Month-end peaks: A lot of consumers tend to visit food outlets during month ends to buy or eat with their families. This has become one of the most treasured habits for most families.
“Despite the intense competition for food franchising, this sector has exceptionally demonstrated that franchising remains one of the sectors that needs to be thoroughly explored to grow the economy and create job opportunities,” said Beck.
“As a bank, we continue to support businesses in this sector and firmly believe in their potential to flourish.”