Huawei takes aim at South Africa’s premium smartphone market

Chinese ICT giant, Huawei, has set its sights on becoming the second biggest high-end smartphone brand in South Africa over the next two years.

A report released by Effective Measure and the IAB on South Africa’s smartphone market in 2016, showed  Samsung to have 41% market share in the country.

BlackBerry slipped to 13%, while Apple was seen as the third biggest brand, with a 6% market share.

Zhao Likun, GM of the Huawei consumer business group in South Africa told journalists in Sandton on Thursday, 13 April, that the group had recorded year-on-year growth in the smartphone sector of 87% between 2015 and 2016, thanks to its P Series, and Mate Series handsets.

Globally, in its consumer segment globally in 2016, Huawei reported revenue of $25.9 billion, with 139 million smartphones shipped – up 29% from 2015.

Likun said that the group’s strategy for 2017 would be to capture market share in the premium handset space in 2017.

Huawei revealed its P10 and P10 Plus smartphones at Mobile World Congress in February, which are set to go on sale locally within the next few weeks.

The Shenzhen based company has agreements with all the major operators in South Africa, and to enhance its reach, it recently opened up its first branded retail store at Mall of Africa in Midrand, with additional ‘experience’ store openings set for Durban, Cape Town and four more in Johannesburg over the next few weeks.

Huawei said that its retail stores would stock mobile phones, laptops, wearable devices, and tablets, while it was also looking at door-to-door delivery and repairs.

Read: The best and worst mobile phones in South Africa in 2016

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Huawei takes aim at South Africa’s premium smartphone market