Global PC market slips in 2015

Worldwide PC shipments totaled 68.5 million units in the first quarter of 2015 (1Q15), a year-on-year decline of 6.7%, and slightly ahead of previous projections, according to the International Data Corporation (IDC) Worldwide Quarterly PC Tracker.

According to the IDC, the second half of 2014 saw strong growth for the PC market, benefiting largely from the tailwind of the Windows XP refresh and pockets of price-driven consumer activity.

However, as a result of currency fluctuations and unfavorable economic indicators, 2015 first quarter growth and volume declined to below 69 million units, the lowest recorded volume since Q1 2009.

IDC noted that, despite the decline in PC shipments, the upcoming launch of Windows 10 will consolidate the best of Windows 7 and Windows 8.1, and should be a net positive on the market, driving demand as there is pent-up demand for replacements of older PCs.

“The market unfortunately remains heavily dependent on pricing being a major driver, with entry SKU volume masking a still tenuous demand for higher priced systems that is needed to sustain a more diverse PC ecosystem,” said Jay Chou, Senior Research Analyst, Worldwide PC Trackers.

“Pricing pressure is bringing many premium SKUs into formerly mid-level pricing tiers. As more vendors find it increasingly difficult to compete, we can expect additional consolidation in the PC market.”

Worldwide PC vendors
Worldwide PC vendors

Top vendors

Lenovo held onto the top position with 13.4 million units, and grew 3.4%.

The vendor continued to aggressively court expansion outside of Asia, especially closing the gap with competition in EMEA. The company also moved ahead of Apple to capture the third position in the U.S.

HP remained in the number two position, shipping nearly 13 million PCs with growth surpassing 3%, driven primarily by resilient growth in US and EMEA.

Although growth slowed from earlier in the year, HP & Lenovo continued to outpace the market and their nearest competitors.

Dell came in at the number 3 position, shipping over 9.2 million units, registering a year-over-year decline of -6.3%, its first negative quarter since 2013Q2.

Strong results in the U.S. and EMEA in Q1 2014 contributed to a poor year-over-year comparison.

Acer though the vendor continued to see good acceptance of its Chrome offerings, Acer shipments slowed in the first quarter – particularly in EMEA where it had seen a strong rebound in mid-2014 but faced pressure from other market leaders in the fourth quarter.

ASUS had a solid quarter with worldwide volume of 4.8 million and growth of 4.4%, supported by growth in Asia.

This brought the company just behind Acer – effectively a tie for fourth place.

Worldwide PC Shipments, First Quarter 2015 (in thousands of units)

Vendor 1Q15 Shipments 1Q15 Market Share 1Q14 Shipments 1Q14 Market Share Growth
Lenovo 13 392 19.6% 12 949 17.6% 3.4%
HP 12 992 19.0% 12 579 17.1% 3.3%
Dell 9 236 13.5% 9 856 13.4% -6.3%
Acer 4 839 7.1% 5 205 7.1% -7.0%
ASUS 4 801 7.0% 4 600 6.3% 4.4%
Others 23 226 33.9% 28 187 38.4% -17.6%
Total 68 485 100.0% 73 378 100.0% -6.7%

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Global PC market slips in 2015