Nedbank launches Bank Your Time – Save time when managing your money
Nedbank has launched its new Bank Your Time campaign, which employs new and existing digital solutions to help its customers save time while banking and enjoy Greenbacks rewards as a result.
The Bank Your Time campaign was officially unveiled on 16 May at the Nedbank Group Head Office in Rivonia, and BusinessTech was invited to attend.
This campaign was inspired by the increasing prevalence of digital banking, which now accounts for nearly 30% of Nedbank’s customer banking in South Africa.
It was also inspired by a Nedbank survey – conducted in collaboration with the Gordon Institute of Business Science (GIBS) – that assessed over 10,000 Nedbank customers and determined that effective time management is essential for healthy living – especially when it comes to banking.
Bank Your Time
The Bank Your Time campaign promotes Nedbank’s time-saving digital banking solutions, which help its customers avoid needless hassles.
Through this promotion, Nedbank is ensuring that its customers don’t spend time worrying about banking and missing out on essential parts of their lives.
Bank Your Time solutions will therefore allow Nedbank customers to devote more time to their family and friends, and lead an overall healthier and happier life.
“We want to challenge our people to see money differently, to see it as an enabler rather than the be-all and end-all,” said Khensi Nobanda, Nedbank Group Executive for Group Marketing and Corporate Affairs.
How it works
The Bank Your Time campaign promotes online banking solutions like the Nedbank Money App, MiGoals, and PayShap.
The Nedbank Money App – which has seen massive growth since its release, thanks to a wide range of useful account management features – is easy to use and ensures users spend less time worrying about banking.
MiGoals then offers users an affordable, pay-as-you-use account that makes it easy to save money through cashback options, discounts, and low costs.
Nedbank users also benefit from PayShap, which makes it quick and easy to share payment details with friends – providing a much simpler method for receiving money.
This is combined with Greenbacks rewards for Nedbank users, and delivers the following:
- Save your time – Transact on the Money App.
- Bank your time – Nedbank will calculate the time you’ve saved using the app and bank it for you in the form of Greenbacks.
- Spend your time – You can redeem your saved Greenbacks and spend them on what matters the most to you.
“You can have all the money in the world, but it won’t mean anything if you don’t have the time to spend it,” said Nobanda.
Click here to Bank Your Time with Nedbank.
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