Unlocking growth: How Network Platforms empowers IT companies and ISPs
In today’s fast-paced digital landscape, the ability to provide reliable internet services and support has become paramount for IT companies, Internet Service Providers (ISPs), and Wireless Internet Service Providers (WISPs).
As the demand for high-speed internet continues to rise, finding ways to deliver bespoke services while simultaneously increasing revenue has become a focal point in the industry.
Enter Network Platforms – a company uniquely positioned to serve as an extension of your technical team.
It fosters growth and innovation for its partners by offering tailored solutions that enhance their operational capabilities.
Below, we detail how Network Platforms exclusively offers services to IT Companies, ISPs and WISPs delivering quality services while generating additional revenue streams.
An invisible ally
One of the standout features of Network Platforms is its ability to operate as an invisible ally for its partners.
While their services are essential for the seamless delivery of internet solutions, they don’t overshadow the brands of those they support.
Instead, Network Platforms becomes an integral component of the partner’s operational framework.
This partnership model is particularly beneficial for IT companies, allowing them to grow and protect their own brand.
A unique feature offered to resellers allows clients to see their own IT company or reseller’s name listed as the service provider when their customers conducting a speed test, rather than “Network Platforms.”
This branding feature instils confidence in the end-user and fosters a sense of loyalty.
Custom branding for tailored experiences
The custom branding capability offered by Network Platforms is one of the many unique selling points that differentiates it in the crowded marketplace.
This feature can be applied seamlessly to various service offerings, including Fibre-to-the-Home (FTTH) and Fibre-to-the-Business (FTTB) solutions.
By allowing resellers to display their branding during customer interactions, Network Platforms empowers IT companies to present a consistent identity aligned with their business goals.
This branding flexibility extends to Virtual Private Servers (VPS) as well – and it ensures that customers feel connected to their service providers.
This fosters deeper brand loyalty and enhances client relationships, ultimately contributing to sustained revenue growth.
Bridging geographic gaps
For many ISPs and WISPs, expanding their reach to new geographic regions can pose significant logistical and financial challenges.
Traditional approaches often entail extensive infrastructure investments, such as deploying Network to Network Interfaces (NNI), configuring cross-connects, or establishing a physical Point of Presence (POP) and not to mention minimum spend commitments with FNOs.
At Network Platforms, we believe that access to new markets should be organic and attainable.
By leveraging Network Platforms’ existing infrastructure and expertise, ISPs can expand their FTTH and FTTB offerings in areas they previously couldn’t reach without the hassle of heavy investment.
This model reduces overhead costs and accelerates growth by allowing businesses to enter new markets swiftly and efficiently.
Once the demand has been validated and a commercial pathway has been identified, ISPs can consider transitioning to their own POPs and migrate customers to their infrastructure, ensuring a smooth and gradual expansion of their services.
Cost savings
Network Platforms has also noticed Fibre Network Operators (FNOs) increasing their NNI Monthly Recurring Charges (MRC), negatively affecting ISP FTTH margins.
Network Platforms heard concerns from its clients that this would harm their margins, and in some cases, they would be running at a loss.
In response, the company offered its ISP customers the ability to move their clients to Network Platforms, enabling ISPs to retain their customers and maintain their margins in a highly competitive market segment.
Our ISP customers can still offer the Layer 3 or Direct Internet Access component and band identity, while we manage the Layer 2 component and they retain the direct relationship with their customers, with piece of mind we offer a very reactive support process.
Elevating market presence
In a competitive landscape, standing out is vital to attracting and retaining customers.
Network Platforms has recognised this need by offering ISPs and WISPs the tools necessary to elevate their market presence while providing high-quality services.
By positioning themselves as a partner instead of merely a provider, Network Platforms creates a collaborative environment that fosters innovation.
The services enable ISPs, WISPs and MSP’s to offer custom solutions that cater directly to the needs of their clients, enhancing user satisfaction and driving positive word-of-mouth referrals.
Furthermore, with dedicated support and guidance from Network Platforms, these businesses can better navigate the complexities of the telecommunications landscape, ensuring their services remain relevant and competitive.
A commitment to quality
The success of Network Platforms lies in its commitment to delivering quality services that drive results for its partners.
By understanding the unique challenges faced by IT companies and ISPs, Network Platforms tailors its offerings to meet market demands while enabling its partners to focus on what they do best—delivering an exceptional customer experience.
Click here to learn more about Network Platforms’ solutions.
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