One agency, 47+ brands: How Yeet Marketing is challenging the way SA businesses do marketing
“Every week, we speak to businesses that are spending more on marketing than they should and getting less than they deserve. The client always owns their brand and vision, but when strategy, content, production, design, media buying, influencer marketing and digital marketing like ads, SEO and social are spread across seven suppliers, things can easily fall through the cracks,” confirms Heinrich Hurter, Head of Yeet Marketing.
Most South African businesses don’t have a marketing problem. They have a siloed supplier problem.
A social media agency here. An SEO freelancer there. Someone else running the Google Ads. A different team handling content. Each playing their part, each sending their invoice, and none of them talking to each other.
The result? Inconsistent messaging, duplicated spend, and a marketing function that costs more than it delivers.
“It’s a common setup. And it’s quietly bleeding budgets across the country,” says Hurter.
The audience is there. The question is who’s reaching it.
By the end of 2025, 51.7 million South Africans were online (79.6 percent of the population), with 29.1 million active social media accounts, nearly 45 percent of the country.
Mobile connectivity underpins all of it, with 127 million active mobile connections and 98.7 percent of those broadband-enabled. And the growth isn’t slowing; HelloYes reports that South Africa is adding more than 7,000 new internet users every day.
It is evident that South Africans are online, on their phones, and engaging with brands around the clock.
The opportunity is real. But capitalising on it requires a marketing operation that works as a unit, not disconnected teams pulling in different directions.
What fragmentation costs
Fragmented marketing doesn’t just cost money. It costs time and accountability.
“Business owners and marketing managers end up managing suppliers instead of running their businesses. Briefing cycles lengthen. Feedback gets diluted. And when something doesn’t perform, nobody owns it,” says Hurter.
The Digitlab Insight 2026 report, drawn from over 350 marketing and business leaders, found that the most effective teams are simplifying their systems, and that 72 percent of data-driven companies feel secure in their strategy, compared to those without consolidated data who remain reactive and less resilient.
What one team changes
Hurter explains: “When everything runs through one team, the brief doesn’t get lost in translation. The ad speaks to the same message as the landing page. The SEO feeds the organic content. The ads drive the results. The content supports the campaign. Everything answers to the same outcome.”
The numbers make the case too. “Building an internal marketing team can easily cost a business between R100,000 and R150,000 per month in salaries alone, before a single rand is spent on ads,” says Hurter.
“A full-service agency gives you the full team, the full capability, and the full output, at a fraction of that cost.”
The numbers behind the work
Yeet Marketing produces over 400 pieces of content for clients each month. By the end of 2025, the agency had generated more than 21 million in total reach and over 250 000 leads, putting brands in front of the right audiences with purpose, not just volume.
Yeet Marketing works across more than 47 brands in over 10 countries.
From strategy and content to production, design, media buying, paid advertising, lead generation, SEO, influencer marketing and more.
All of it under one roof. One Gauteng-based team, accountable from start to finish.
Loading ...