YouTube has announced the top ten ads in South Africa on YouTube for 2016.
The YouTube Ads Leader board showcases the top 10 most popular and creative video ads watched in South Africa for the year.
The ranking is determined using a unique algorithm including the number of views within the country, view rate (how much of an ad people choose to watch), and the percentage of organic views versus paid views.
AXE’s Find your magic ad was the most watched on YouTube in South Africa, with over 1.65m views, with Fanta’s #FantaTastesLike : My Fanta Epic Taste Jam video a close second with 1.45 million.
You can watch the full top 10 below:
AXE South Africa – Find your magic – 1.65 million views
Fanta – #FantaTastesLike : My Fanta Epic Taste Jam – 1.45 million views
Knorr – Love at first taste 1.4 million views
Always – #Like a girl – Keep playing (20”) – 1.35 million views
Coca-Cola South Africa – Brotherly Love #EnjoyTheFeeling – 1.34 million views
Dove – How old are you? – 1.25 million views
LUX – She who dares 1.16 million views
Nedbank – Personal Loan Coach Dingaan Video – 1.13 million views
Old Spice South Africa – Block, Block, Block Block Odours for 48 Houuuuuuuuurs! – 1.11 million views