YouTube has announced the top ten ads in South Africa on YouTube for 2016.
The YouTube Ads Leader board showcases the top 10 most popular and creative video ads watched in South Africa for the year.
The ranking is determined using a unique algorithm including the number of views within the country, view rate (how much of an ad people choose to watch), and the percentage of organic views versus paid views.
AXE’s Find your magic ad was the most watched on YouTube in South Africa, with over 1.65m views, with Fanta’s #FantaTastesLike : My Fanta Epic Taste Jam video a close second with 1.45 million.
You can watch the full top 10 below: