Some South African online retailers are getting a jump start on the Black Friday craze, which will hit South Africa on 24 November 2017.
Due to its huge success for US retailers, Black Friday has been adopted in South Africa over the past several years, with more companies taking part each year.
While initially a big sale focused mainly on online retail in South Africa, the craze seeped into brick and mortar stores in 2016, where anything from TVs and cellphones to sex toys and cycads were heavily discounted.
Analysis of the day showed that Black Friday sales between 2015 and 2016 more than tripled, and the same is expected for this year if not more.
The shopping phenomenon will take place on November 24, 2017, followed by Cyber Monday on November 27, 2017, where a host of leading online retailers drop their prices.
Several international retailers have already launched their Black Friday sales, led by Amazon. Amazon opened its Black Friday Deals Store on 1 November, marking the start of its holiday shopping season, and offering deals across every category, from now through Black Friday.
South African retailers are already advertising major discounts in preparation for the big day on the shopping calendar, with many expected to follow suit in the coming weeks.
BusinessTech has compiled a list of early committers to Black Friday 2017:
The flight comparison and reservation website, Travelstart has committed to 2017 offering discounted flights in South Africa over the course of the weekend, starting on the 24 November.
South Africa’s biggest online retailer, Takealot will launch huge specials on the day through its Blue Dot Sale. The group has already confirmed that it will be running Black Friday sales, and anticipates an even bigger craze in 2017.
Like its parent company in the US, Apple iStore in South Africa has confirmed that it will launch specials for its products locally on the day.
E-commerce website Bidorbuy has also confirmed that it will be launching specials on Black Friday.
Superbalist has announced that it will be ‘supersizing’ its Black Friday sale this year to four days (24-27 November). 2016’s sale was 25% off across the site, up to 85% on some products; and the group promises an even bigger sale for 2017.
With 21 days to go before Black Friday, many more retailers are expected to launch early deals or previews into what lies ahead for shoppers.
Here are some of the other retailers that took part in 2016, to also keep an eye on for deals:
- Sunglass Hut
- HiFi Corp