Woolworths has seen its focus on digital sales bear fruit, with the company’s online clothing sales increasing over 100% between July 2016 and June 2017.
This is part of a continued focus on online sales with further digital moves already on the cards, the company said in a statement on Wednesday.
“Results such as this demonstrate a fundamental shift in consumer behaviour, specifically for Woolies. This kind of growth in a strained trading environment is remarkable,” said Liz Hillock, head of online at Woolworths.
The company said that mobile would be a key part of the digital strategy, with over half of the traffic to Woolworths.co.za coming from mobile devices.
Woolworths recently launched its updated app on Android and iOS with new functionality and added security benefits.
At launch, it trended in the top 10 for over a week in app stores and resulted in a 166% growth in app registrations for this year.
“There is no doubt that mobile will lead the way towards an omni-channel retail experience,” said Hillock.
“Woolworths was one of the first brick and mortar retailers to embrace e-commerce in South Africa. The investment has resulted in a strong food and fashion business online, and one which continues to grow rapidly,” she said.