SA e-commerce site bidorbuy.co.za has partnered with technology company, uAfrica to provide multi-channel commerce to online retailers, allowing them to sell across different platforms, whether on bidorbuy, on their own website, or in a brick and mortar store.
“This newest tool is attracting a lot of interest among bidorbuy sellers, especially the new ones, because it lets them manage their stock and sales from one central point,” the group said.
According to bidorbuy CEO, Jaco Jonker, on average, two hundred items are sold every hour on the online auction site.
He said that with its marketplace model, low barriers to entry and large built-in audience, bidorbuy is attracting upwards of two hundred new sellers every month. Almost half of them come form the economic hub of the country, Gauteng, followed by Cape Town and Durban.
The company noted that opening a physical retail store is cost-prohibitive for most new entrepreneurs. While building a retail web site is cheaper, doing it from scratch can still be an expensive and technically challenging undertaking. And once it’s built, not many prospective buyers will come to it, not unless the entrepreneur can spend lots of money on advertising.
Bidorbuy offers fledgling entrepreneurs a ready-made, low-cost direct retail channel that is optimised for digital commerce.
Recently, as a part of efforts to improve the safety and security of online shoppers, bidorbuy has extended their Buyer Protection Programme so as to cover practically all purchases made on the site, including purchases form new sellers, who do not have a track record on bidorbuy.
“In a gist, the company has taken it upon itself to refund buyers, to a specified amount, if a seller does not ship the item, or ships an item that is materially different to what was advertised,” it said.
“The fact that more than a million potential buyers visit bidorbuy every month means that this platform is useful not only for start-ups, but for established businesses as well, who come to us in order to extend their reach,” Jonker said.