A new report finds that smartphone penetration in South Africa continues to grow rapidly, and is forecast to reach more than 83% of the population by 2019, having surpassed 50% in 2015.
BMI-TechKnowledge’s survey SA Consumer Digital Lifestyle Research Programme (DLP), questioned 1,500 people.
When asked what handset they would chose in the future, nearly a third of the respondents interviewed in metropolitan areas selected Samsung.
Choice of handsets in the future
The report said that Cell C and Telkom Mobile have both taken market share from Vodacom and MTN in the metros.
BMI-T’s Digital Lifestyle Measure (DLM) classifies consumers into four groups – DLM1 (Low-Tech), DLM2 (Less-Tech), DLM2 (More-Tech) and DLM4 (High-Tech) based on the extent of their digital lifestyles.
The average monthly spend on a cellphone for voice and data is R210 per month (pm), with DLM1s spending R148 pm and DLM4s spending R449 pm.
If price were not an issue, 35% of respondents said they would consider a ‘phablet’, with the higher the DLM the more likely respondents would be to consider it.
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