Vodacom has appointed Abey Mokgwatsane as its new managing executive for brand marketing and communications.
Mokgwatsane has served as the CEO of Ogilvy South Africa since January 2012, a leading advertising agency.
Mokgwatsane began his career as a marketing intern and was later promoted to marketing manager at VWV Group in 2005 where he was appointed CEO in 2007.
He previously worked for South African Breweries (SAB), as brand manager for Castle Loud and brand group manager for Miller Genuine Draft, was widely credited with the successful launch of the MGD brand into the South African market.
Most notably, he recently led the merger of Gloo Digital with Ogilvy, expanding Ogilvy’s digital offering.
Mokgwatsane takes over from Mzamo Masito who joined Vodacom in May 2013.