Nashua Mobile is extending its retail footprint through a partnership with music and entertainment group, Look & Listen.
The telecoms service provider has already opened the first Nashua Mobile concept store within a Look & Listen outlet in Cresta Shopping Centre and Clearwater Mall, while a national rollout is planned for over the next few months.
Customers will be able to buy mobile devices and sign up for voice and data contracts from all of South Africa’s major mobile networks through Nashua Mobile at Look & Listen stores around the country.
Mark Taylor, CEO of Nashua Mobile said that, with 28 stores in prime retail locations, Look & Listen is a great partner for the Nashua Mobile as it delivers on its strategy to extend its retail footprint.
“There is a natural fit between our telecoms products and services, and the selection of consumables, devices and peripherals on offer at Look & Listen, which means that the combination of our brands will offer a fantastic shopping experience for our joint customers,” Taylor said.
According to Taylor, Look & Listen is quickly establishing itself as a digital lifestyle retailer and has a strong brand.
CEO of Look & Listen, Darren Levy said that the company is “delighted” to extend its digital and technology offering to include Nashua Mobile’s full service cellular offering.
“We will provide innovative offers that leverage our respective products and appeal to our existing and new customers,” he said.
The companies are working on a range of bundles that combine their services and products to differentiate themselves in the market.