Vodacom’s big strategy and aspiration is to be Africa’s largest Internet provider. This is according to the company’s chief commercial officer Phil Patel.
“Today we have 25 million active Internet users, and we think we can more than double that in the next couple of years,” said Patel.
“At the moment only 27% of people living in South Africa’s emerging markets have access to smart devices. We aim to double that number in the next year,” he added.
Vodacom recently launched its Smart Kicka smartphone, which Patel said is part of the company’s strategy to grow its Internet user base.
“One of the key barriers is the cost of a device,” said Patel. “The Smart Kicka is not only affordable, coming in at around the US$50 level, but also offers the best from a technology perspective.”
“By including Power Bundles we’re making it easy for first time internet users to experience the web – whether it’s downloading music or catching up with friends on Facebook,” said Patel.
“Our strategy is to provide customers, particularly those on tight budgets, with exactly what they need, when they need it, and at a price they can afford.”