Massive growth for Cell C: Blue Label
Cell C has seen a “massive increase” in market share in South Africa, according to JSE-listed telco firm Blue Label Telecom.
Blue Label is a distribution provider of SIM cards for the major operators in SA.
In previous years, Blue Label Telecom reported figures breaking down the South African mobile market – showing market share among the country’s top mobile operators.
However, following feedback from the networks, the group said it has stopped the reports.
Joint CEO Brett Levy did give an overview of the local market, though, saying that “there has definitely been a massive increase in Cell C.”
He said Vodacom has maintained its share with strong products over the past 12 months. Vodacom is South Africa’s biggest mobile operator by subscribers and market share.
“The one struggling is MTN. They need to get back on the right track. I really don’t think they are going anywhere,” he said.
At the end of 2014, Cell C’s subscriber base was around 18 million, though more recent reports peg the group’s numbers at over 20 million.
In its report for the half-year to the end of November 2014, Blue Label noted that MTN had lost as much as 2% of market share to Cell C.
Read: SA mobile subscribers: Vodacom vs MTN vs Cell C vs Telkom
In the first quarter of 2015, MTN recorded losing 35,000 subscribers in South Africa (a loss of 0.1% to 28 million).
MTN recently appointed a new chief executive for its South African operation, having endured a slide in earnings in recent times.
“MTN has lost direction, but you won’t keep them down for long,” said Levy.
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