SEACOM’s continued evolution

When SEACOM went live in South Africa in July 2009, the company only offered International Private Line (IPL) services which offer dedicated, high-speed connectivity between two geographic locations.

This has however changed, and the company now provides customers with a range of IP-based services – including IP Transit, Ethernet, Internet and IP VPN offerings.

According to Suveer Ramdhani, head of product strategy at SEACOM, this continued evolution of the company is needed to match the evolution of their customers’ core networks towards IP technology.

“We believe that IP-based international wholesale products are better positioned to create greater value – such as improved Internet resilience, a better Internet experience and greater flexibility. The migration to IP-based services has been very much demand-driven,” explains Ramdhani.

Ready for competition

SEACOM is facing increased competition with the launch of EASSy in 2010, an upgraded SAT-3/SAFE system and the planned launch of WACS this year.

Instead of trying to compete with a single cable offering, SEACOM is making the most of WACS to boost their own competitiveness in the market.

Ramdhani says that they have a strong focus on service quality and network expansion.

“As such, integrating WACS into our network is key, as this will provide customers with an option to increase service quality – we believe that the market is price-sensitive and that most customers will take a limited amount of diversity,” says Ramdhani.

“On the network expansion side, we will continue to focus on developing backhaul partnerships to extend our reach deeper into the continent.”

“We also expect that our product features will evolve to produce a more complete solution – making the lives of operators simpler and ultimately benefiting the end-users,” says Ramdhani.

Collaboration is key

Ramdhani argues that one change he believes we need to see in the local telecoms space is to the “do it ourselves” approach. “Healthy industry margins and exponential growth won’t be around forever,” warns Ramdhani.

“Eventually, efficiency and cost-sharing will become a true top priority that drives different business models based on collaboration. This will allow for even more affordable and user-friendly services to be offered to the end-user,” Ramdhani concluded.

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SEACOM’s continued evolution