Kalahari.com outlines SA shopping trends

Having surpassed one million registered shoppers in 2011, Kalahari.com claims to be South Africa’s biggest online store for books, movies, games and electronics.

Earlier this month, the Naspers-owned online retailer unveiled seven new product categories, amid growing demand for a wider range of products by online shoppers in the country.

Liz Hillock, head of marketing for kalahari.com told BusinessTech: “Last year we reached the record milestone of over one million registered shoppers.

“We’ve seen very healthy growth in traffic and we continue to invest in our platform to meet a wider range of consumer demands. Launching new categories is one example of this, but we also continue to invest and grow our digital content platform, our marketplace as well as our mobile website.”

A survey published by Kalahari.com in June revealed that more than 70% of tablet owners used the devices to shop online.

“The growth of mobile shopping in the last year has been fuelled by the vigorous uptake of tablet devices,” Hillock said.

While by no means a comparison, online retail giant Amazon boasts more than 152 million active customer accounts an over 2.0 million active seller accounts.

According to Hillock, books remain the biggest seller at Kalahari.com, the online retailer said it has seen massive growth in the electronics category.

“This is reflective of a very healthy eCommerce market as it means South Africans are comfortable buying high value items online, knowing they’ll be delivered safely to their door,” Hillock said.

“Our biggest selling electronic product is the gobii 7”colour eReader. Our biggest selling book and ebook at the moment is Fifty Shades – no surprise there.”

Kalahari.com started trading in 1998 and, according to Hillock, the group takes great care in making sure that security is top of mind.

“We use the latest security software from Verisign. All payment information is SSL encrypted and, as no human ever sees these details, shopping online with kalahari is arguably it’s much safer than shopping at a mall.”

“In addition, we verify all new accounts with the issuing bank to make sure there is no identity fraud. This process goes above and beyond regular retailer process and reduces the risk of fraud to a fraction,” Hillock said.

The company is optimistic about its future. “We have seen very strong growth in the past 12 months and we continue to focus on initiatives that will help consumers shop through any channel they choose, to buy whatever they need, and at great prices,” the marketing lead said.

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Kalahari.com outlines SA shopping trends