The Reputation Institute has listed the world’s most reputable brands according to consumers in a new report, which places Google, Sony and Microsoft as the top 3 most reputable tech brands.
The Global RepTrak 100 study measures the reputation of the 100 most highly regarded companies across 15 countries including: Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russia, South Korea, Spain, UK and US.
The data was collected in February and March 2013, from 55,000 general public consumers as well as 313 business leaders from all over the world.
Each company was given a reputation score out of 100, based on four indicators: trust, esteem, admiration and good feeling.
Topping the overall list was BMW, which achieved a reputational score of 78.39. The second most reputable company overall was the Walt Disney Company with a score of 77.76 – while third place belonged to luxury watch maker, Rolex (77.23).
In terms of technology, almost all prominent global tech brands were featured in the top 100 – but only four made it into the top 10, overall.
Apple dropped out of top 10 for 2013, falling from 5th place to 12th.
The most reputable tech company, according to the study, is Internet giant, Google, with a reputation score of 77.15.
Electronics giant, Sony is the next big tech company on the list, followed by Microsoft and Canon.
Other tech companies which made it into the top 10 tech companies are Intel, Samsung, Amazon and IBM.
Tech top 10
The full top 100 list can be found on Forbes.