The world’s most valuable brands in 2014

Tech companies dominate Interbrand’s list of most valuable brands in 2014, with electronics giant, Apple, leading overall with a brand value of US$119 billion.

Out of the top 100 brands in 2014, 13 companies are from the tech sector – 8 of which are in the top 20, overall, and 5 in the top 10.

The tech category grew 11.3% year-over-year, and collectively is worth US$493.2 billion in brand value, according to the report.

Apple continued to dominate the brand value rankings in 2014, after displacing Coca Cola as the world’s most valuable brand in 2013.

Google – the world’s second most valuable brand – also remained in place.

Facebook (29th, +86%), Apple (1st, +21%), and Google (2nd, +15%) represent the fastest growing brands – though saw growth slow down, compared to previous years.

According to Interbrand, Facebook “continues to exceed expectations” – much in thanks to its massive Q2 earnings and mobile ad business.

Another stand-out tech company is Amazon, the group said, with strong growth in its core business, as well as its expansion an innovation to other areas.

On the other side of the coin, Finnish communications and information technology provider Nokia (#98, -44%) experienced the largest decline in value among the top 100 brands, dropping from its #57 position in 2013 to #98 this year.

Japanese consumer electronics company Nintendo (100th, -33%) also had another difficult year and saw its brand fall 33 places to 100th position, with a brand value of US$4.1 billion.

The world’s most valuable brands

# Brand Value Change
1 Apple $118.9 billion 21%
2 Google $107.4 billion 15%
3 Coca Cola $81.6 billion 3%
4 IBM $72.2 billion -8%
5 Microsoft $61.2 billion 3%
6 GE $45.5 billion -3%
7 Samsung $45.4 billion 15%
8 Toyota $42.4 billion 20%
9 McDonald’s $42.2 billion 1%
10 Mercedes-Benz $34.3 billion 8%

Interbrand determines its ranking by looking at three components in its valuations: an analysis of the financial performance of the branded products or services; the role the brand plays in purchase decisions; and the brand’s competitive strength.

The group also draws on data from Thomson Reuters, company annual reports, Datamonitor and Twitter, on top of its own desk research and “expert panel assessment”.

The full listing can be found on Interbrand’s dedicated site.

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The world’s most valuable brands in 2014