New UK restaurants coming to South Africa

 ·6 Feb 2017

Gold Brands – which owns the Chesanyama and Black Steer brands in South Africa – has entered into a R830,000 agreement to bring several UK restaurants into the country.

The group will pay £50,000 as an up-front fee to the UK’s Casual Dining Group (CDG) to develop the latter’s brands in South Africa.

The Casual Dining Group operates nearly 300 UK mid-market restaurant brands including Café Rouge, Bella Italia and Las Iguanas, and claims to be one of the UK’s leading, most established and fastest-growing  restaurant groups.

The proposed franchise business for the South Africa would be operated and maintained by the Gold Brands, with strict adherence to the CDG’s business model, the group said.

GBI will pay CDS a Royalty fee of 6% of top line sales (net of VAT and Other sales taxes) and it will also pay CDS a Restaurant opening fee of £15 000 on the opening of each CDS restaurant.

“This is a long-term strategic decision that ultimately benefits Gold Brands as being part of a global and world-class brand will provide access to a host of global resources including best operating  practices and new products,” the company said in a statement on Monday (6 February).

These are the brands which you may soon see on SA shores:


Las Iguanas

Las Iguanas is a South American based restaurant brand which draws on the colour palette of the tropics, fresh and homely food and a vintage Latin culture. There are currently 55 operating restaurants in the UK.


Café Rouge

Café Rouge was launched in London back in 1989. Today, Café Rouge is the only established  French casual dining brand in the UK.

Now with over 90 restaurants in the UK, and a newly opened site in Dubai, UAE, the brand serves six million meals each year.


Bella Italia

Bella Italia is a contemporary Italian dining experience, with over 110 restaurants, and more opening all the time, serving authentic Italian food coupled with generous portions means that Bella Italia has the formula for success.


Belgo

Belgo is famed for its huge selection of Belgian beers and its range of mussel dishes.  There are currently six company owned stores operating in the UK serving 300,000 customers every year.


Read: Why this South African fast food franchise had to review its model after opening 300 stores in four years

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