Zoopy pegged for complete overhaul

 ·2 Jan 2013
Zoopy

The website of Vodacom-owned mobile video platform Zoopy has been updated with a message that the company will be overhauled into something “vastly different”.

“Its been 6 years. We’ve decided on a total overhaul. The future looks vastly different, but we know it will be worth it,” the site reads.

No target date for the overhaul was provided, but Zoopy hints that, through the overhaul, users will be able to “experience the future of Digital TV.”

Before going offline, Zoopy was a mobile platform producing original content using a team of content producers and news presenters.

Zoopy is wholly-owned by Vodacom, which acquired a full stake in the company in August 2010.

No information regarding Vodacom’s new plan or strategy for Zoopy was forthcoming, with the operator saying that no details could be given at this time.

Cloudy future

Zoopy’s future was pulled into question in mid-2012 after its founders and owners, Jason and Pat Elk, parted ways with the company.

At the time, Vodacom had confirmed that it was seeking to sell a stake in the company, looking at options which included “bringing in a partner to invest and help grow the business”.

Following the loss of its founders, Zoopy operated as normal under Vodacom, before going “off air” for two months ahead of a planned relaunch in November 2012.

The site missed its relaunch and was pulled down completely in December 2012 – at the same time that Vodacom shuttered its other social networking service, The Grid.

While the company’s future is unclear, Zoopy content is still available on The Link, which features on SABC 1.

Zoopy - Closed

Zoopy – Closed notice

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