Proven advertising solutions that will deliver Black Friday results in 2026
The first week of November is here – but it’s not too late to lock in exposure for your Black Friday deals on BusinessTech.
BusinessTech is South Africa’s largest business news website, making it the ideal platform on which to promote your Black Friday deals and reach the country’s financial decision-makers.
This includes an audience of 5.3 million monthly readers, with 131,000 C-levels and directors, and 856,000 business owners.
Reaching this audience is essential, as they have the purchasing power to act on your deals, rather than fantasy shopping and never checking out their online carts.
Book a Black Friday marketing package
BusinessTech offers a wide range of advertising solutions that provide excellent ROI and will help your best deals reach the right South Africans.
These solutions can be used in any combination to suit your company’s needs and include:
- Sponsored articles – Trust-builders that highlight your best deals for Black Friday.
- Review videos – Hands-on demonstrations that promote your products to potential customers.
- Display banners – Visual ads to keep your brand and deals top-of-mind with a large audience throughout Black Friday.
- Homepage and category takeovers – Position your advertising in high-traffic areas on BusinessTech to increase engagement.
- Inclusion in our Black Friday Deals section – Feature on the dedicated Black Friday coverage on BusinessTech.
- Dedicated mailers – Send deals directly to the inboxes of South Africans.
By running your marketing campaign on BusinessTech, you will ensure your deals are front and centre, reaching South Africa’s financial decision-makers.
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