Santam completes JaSure buyout for enhanced digital play

The short-term insurer, Santam, says it has increased its interest in insurtech JaSure by acquiring the remaining 49% shareholding in the business.

In 2020 Santam acquired 51% shareholding in JaSure. The company said the buyout is a significant growth enabler, that will realise digital offerings for clients across the Santam Group, particularly in its Commercial and Personal (C&P) insurance business.

“We believe we can open up the potential for increased value-add to our clients and the Santam Group through a 100% ownership. We aim to leverage the existing and powerful client experience and younger market reach of JaSure, while maximising the Santam efficiencies and wider distribution capability, including the Sanlam Group,” said Edward Gibbens, Santam’s executive head of the C&P insurance business.

JaSure offers digital insurance to clients, effectively empowering them to choose what they want to insure and when to do so. The insurtech company is app based and provides an exceptional buying journey for insurance for motor vehicles and portable possessions like cellphones, laptops, photographic equipment, bicycles, other sports and camping gear, eyewear, and musical instruments, among others.

Clients can purchase insurance instantly for an individual asset, with the option to switch cover on and off, using the app, based on their needs.

JaSure managing director, Jaclyn Prior, said: “We have co-created a unique model with Santam that balances JaSure’s entrepreneurial core and digital innovation, and Santam’s depth of insurance expertise. The JaSure founders and management team are excited about the next chapter which enables further collaboration and increased support; it elevates our ability to take on a growing market opportunity.

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