Business

The best bank brands for young South Africans

Staff Writer

 ·13 May 2017

The Sunday Times has published its Generation Next youth survey, listing the brands South Africa’s youth deem as their favourites in over 75 different categories – including companies, banks, shopping malls, cars and fast-food restaurants.

Nearly 12,000 young people aged between 8-23 years, across urban and peri-urban parts of South Africa, were polled.

“Education and spirituality are the big themes in this year’s study,” said Catherine Bothma, MD of HDI Youth Marketeers, the group responsible for the survey.

“Without a doubt, young people view self-enrichment as very important. Only nine years ago youth couldn’t live without their cellphones and money, whereas this year, those have fallen to forth and fifth place, making space for family, religion and education,” she said.

“Youth are becoming increasingly aware of their surroundings and every year they become more open in their consumption habits. Now, more than ever, youth want to associate with brands that invest in their communities, brands that do good, that make them feel special, and are accessible and affordable of course.”

You can find the full list of winners in the 14 May edition of the Sunday Times.

Banks

Companies 

Shopping Malls

Motor vehicles

Hi-Tech Gadgets

Fast Food Places

Read: The best and worst banks in South Africa in 2017