Cape Town based design education institution Friends of Design Academy of the Digital Arts, says it has noticed a new trend the local market when it comes to creative internships.
Search through the job listings for creative careers in South Africa, and you’ll start to notice a curious trend emerging. While middle- and heavy-weights are in relatively high demand, entry-level junior positions – as in, open to graduates with no on-the-job experience – appear to have become an endangered species.
Instead, low- or no-pay “creative internships” are proliferating at an astonishing rate – something that has industry veterans, educators and savvy graduates seriously questioning the ethics behind this trend.
“There’s absolutely nothing wrong with legitimate internship programmes,” said Kate Hilson, head of graphic design at Friends of Design Academy of the Digital Arts.
“Having the opportunity to learn the inner workings of a studio or agency under the mentorship of a seasoned professional can be really valuable when you’re just starting out. The problem is, some companies seem to be redefining what an internship is, and that new definition sounds an awful lot like an underpaid junior-level job.”
According to Kerry Hugill, head of Web at Friends of Design, the requirements lists for these internships are often a dead giveaway that they’re not the supportive learning experiences they’re supposed to be.
“We’ve seen job specs for year-long ‘internships’ that involve a huge amount of responsibility, with virtually zero supervision and full accountability,” she said.
“A lot of them would be a handful for a junior, let alone an intern, but instead of a junior’s salary they pay anything from R2k to R5k a month. That’s so far from fair compensation that it would laughable if it wasn’t so shocking.”
According to Hilson, an often used excuse for low wages is that recent graduates don’t contribute meaningfully to the workforce straight out of college.
“That might be a valid argument if we were talking about an internship where the graduate is doing odd-jobs and absorbing the agency experience for a couple of months,” said Hilson, “but that’s not what’s actually happening in the majority of cases. These supposed interns are being tossed straight into the deep end, are expected to produce professional-quality, income-generating work, and are then paid less than R100 a day for the privilege.”
“If a person’s work is good enough to use, it’s good enough to pay for,” said Hugill. “Rebranding a junior role as an internship doesn’t give you licence to pay a pittance for someone’s skill. You may as well be asking these kids to work for exposure – that’s not a growth opportunity, it’s exploitation.”
And using internships to weed out underperforming juniors, a year seems excessive in comparison to other industries’ typical 3-month probation period, the institution said.
“It’s not as if employers are hiring graduates, blind,” said Hilson. “They vet portfolios, check references, and have face-to-face interviews. If, after that whole process, you still think it’s going to take a year to bring a candidate up to speed, you might want to hire a different person or source your graduates from a better-quality college.”