iMasFinance – a leading financial co-operative that enables profit share
iMasFinance, formerly Iemas Financial Services, is a leading financial wellness service provider that is focused on helping progressive companies invest in their greatest assets – their employees.
The Co-operative empowers these employees through financial wellness training, high-value financial products, and shares its profits through the iMasRewards loyalty programme. This profit share model is unique to the Co-operative and has been at the core of its business since its inception.
iMasFinance has agreements with corporates across South Africa whereby their employees can benefit by becoming members of the Co-operative, receive financial wellness advice and support.
This means that by taking up a financial product with iMasFinance, ordinary South Africans become part of something bigger.
“At iMasFinance, we are passionately committed to the financial wellbeing of our members; we embrace them as owners in our business – this is what we call shared value,” said iMasFinance Group CEO Banie van Vollenhoven.
“Over the past decade we have paid out millions in annual profit to our members. This provides substance to our vision of being the most rewarding workplace financial services provider.”
Profit-sharing through iMasRewards
iMasRewards is a level-based programme that is designed to encourage positive financial behaviours through cash back rewards and other benefits.
One of these benefits is access to an online financial wellness tool that enables iMasFinance members to determine their level of financial wellness and they earn iMasRewards points when using this tool.
iMasFinance also offers financial wellness workshops at all corporates that have an agreement with the Co-operative at no cost to the employer or the employee. These workshops are focused on basic but very important financial principles such as retirement planning, budgeting, saving and debt management.
This is important as South Africa has a major challenge when it comes to saving and investing.
For example, a poll by BusinessTech conducted earlier this year showed that 61% of South Africans are saving under 10% of their salary for their retirement.
Data from debt counsellor DebtBusters also shows that consumers have 20% more unsecured debt on average in 2022 compared to 2016 – and this increases to 54% for people taking home R20,000 or more.
“Financial wellness is an important part of a person’s overall personal wellbeing, which is why South Africans have to educate themselves on how to save and manage their money effectively,” said van Vollenhoven.
“Our financial wellness workshops are geared towards helping South Africans develop better financial habits.”
Empowering the workplace
Forward-thinking businesses that have an agreement with iMasFinance also benefit significantly, in that they empower their workforce to live financially well.
“It is a no-brainer – any forward-thinking business should invest in its workforce, and iMasFinance is the best way to do this,” said iMasFinance Head of Corporate Marketing and Communication, Nomtha Lusu.
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