The 10 points – which were presented as tweets (@art2gee) – serve as a preview to the annual report on the social media landscape in South Africa, which is largely targeted at marketers.
“[Google+] still needs better reasons to use it, I.E. more good use cases,” Goldstuck said.
Here are the 10 facts about the current social media landscape in South Africa:
- South Africa’s Twitter user base doubled this year, and Facebook is near saturation for connected SA consumers.
- Instagram use has shot up, closely tied to Twitter as consumers share photos across the platforms.
- Social bookmarking site use has plummeted, including Delicious, Digg, Friendfeed and StumbleUpon.
- LinkedIn remains on a slow but steady growth curve in SA, with 20% growth from 2012.
- Google Plus uptake has flattened in South Africa – at approximately 500,000 active users.
- Executives buy into social: lack of management understanding is a much smaller barrier to entry in 2013.
- Largest barrier to social media brand success remains effective time management of the channels.
- 58% of major SA brands are now utilising Youtube as a marketing and communications medium.
- Of SA’s biggest brands surveyed, 92% post at least once a week to their social profiles.
- 53% of social channels managed by marketing team; only 16% of brands outsource it to 3rd parties. The remaining 31% is handled by a mix of PR teams, individuals and other tactics. “It’s generally viewed as too strategic to outsource, or that 3rd parties [are] too remote to resolve customer issues,” Goldstuck said.
The full report, compiled by social media analysts Fuseware and World Wide Worx will be released on 10 September 2013.