Google’s new privacy policy goes live amid criticism

Google Inc’s controversial new privacy policy went live Thursday, offering millions of Google users the advantage of more individualized service, but at the expense of yielding more personal information to the web giant.

Under the new policy Google will share the information it has about users between all its services. That means that YouTube might offer you video content based on the content of your emails, or that a term you use in Google Docs will appear higher in your search results.

Google is not offering users the option of opting out of the information sharing, and privacy advocates in the US and Europe have blasted the new policy, largely on the grounds that Google’s users became reliant on the services when they operated under separate privacy policies.

Millions of users are unable to ditch Google since they have mobile phone contracts for devices that run Android, Google’s operating system.

The French regulatory authority earlier this week said that the new policy was a violation of the European Union’s data protection rules, while in the US 36 attorneys general have criticized the changes as an invasion of privacy.

Google says that the move unifies the privacy policy of all its web properties and will result in better service for its customers. But US privacy advocate Consumer Watchdog blasted the new set of rules as a “spy policy” designed to allow the company to provide more targeted advertising and thus make more money.

“It’s really about spying on you and building those digital dossiers,” said John Simpson, the director of the organization’s Privacy Project. “Remember you’re not Google’s customer; you’re Google’s product.”Author: Andy Goldberg

Must Read

Partner Content

Show comments

Trending Now

Follow Us

Google’s new privacy policy goes live amid criticism