Social media giant Facebook has opened its first office in Africa, in Johannesburg, to support it’s customers on the continent.
Based in Melrose Arch, Johannesburg, Facebook’s newest business office will be headed by Nunu Ntshingila, the company’s new head of Africa.
“We are inspired by the incredible ways people and businesses in Africa use Facebook to connect. This momentum in Africa comes on top of strong advertiser partnerships and excellent adoption of our products across all regions,” said Nicola Mendelsohn, VP, EMEA, Facebook.
“In Q1 2015, 52% of our total ad revenue came from outside the US and Canada. But we’re just getting started,” Mendelsohn said.
Ntshingila, who helped drive the creation of Ogilvy’s network in Sub Saharan Africa, will join the company in September.
A graduate of the University of Swaziland and Morgan State University in the US, Ntshingila has also held senior positions at Nike and the South African Tourism board.
Facebook said it will initially focus on growing its business in anchor countries in the major regions of Sub Saharan Africa: Kenya (East Africa), Nigeria (West Africa), and South Africa (Southern Africa).
Other supported territories include Senegal, Ivory Coast, Ghana, Tanzania, Rwanda, Uganda, Zambia, Mozambique and Ethiopia.
“Facebook will partner with governments, telecom operators, agencies and other stakeholders to deliver localised solutions to advertisers and users continent-wide. It will continue to focus on tailoring solutions, metrics and ad formats to the needs of customers and advertisers in the mobile-first, mobile-only African environment,” it said.