Africa’s mobile web traffic up 156% in 2 years

Mobile browsing in Africa has surged 155.6% over the past two years – from 5.81% in 2010, to 14.85%, according to analysis from website monitoring service, Pingdom.

Using data compiled by StatCounter, Pingdom found that people accessing the web from their mobiles in Asia rose 192.5% over two years to 17.84%, while Europe improved 183.4%, to 5.13%.

North American web traffic from mobile devices accounted for 7.96%, while in South America, it accounts for a mere 2.86%, the study found.

The global average is 10.01%

Pingdom noted that the top countries in the world, ranked by number of mobile phones, sees China at number one, followed by India, United States, Brazil, and Indonesia.

“But if we look at the percentage of users that go online with a mobile device compared to with a computer, the list changes,” it said.

The group compiled a list of countries with the highest share of mobile traffic as part of total web traffic with Africa amassing six countries, and Asia, four.

  • 48.87% – India
  • 47.09% – Zambia
  • 44.95% – Sudan
  • 42.36% – Uzbekistan
  • 40.65% – Nigeria
  • 37.95% – Zimbabwe
  • 35.46% – Laos
  • 34.66% – Brunei
  • 31.79% – Ethiopia
  • 29.2% – Kenya
Mobile vs Desktop - Source: Pingdom

The first European country is the United Kingdom with 10.71%, and the US showed 8.61% mobile web traffic as share of all web traffic, Pingdom said.

“It’s worth noting that Europe scored a 183.43% increase in mobile browsing share over this period, not that far behind Asia. But with the mobile share only increasing from 1.81% to 5.13%, Europe is still far behind both Africa and Asia when it comes to the percentage of users accessing the web using mobiles,” the group added.

According to Pingdom, the trend is set to continue. “With some countries already closing in on 50% of web traffic coming from mobiles – with India in the lead – it’s safe to assume this development will only continue.”

Data compiled earlier this week by SA-based research firm World Wide Worx, found that a total of 7.9 million South Africans access the Internet on their mobile phones.

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Africa’s mobile web traffic up 156% in 2 years