MTN South Africa says it has become the first mobile operator in the country to launch a streaming music service following an exclusive partnership with South African based Simfy Africa.
It follows reports that Spotify is in talks with Vodacom to offer its music streaming services in Africa.
Vodacom is set to offer its users Spotify subscriptions which include an amount of free data with which they can stream music from the service, Bloomberg reported.
MTN said on Tuesday (4 June), that for R49 per month, MTN customers will have access to 23 million songs via streaming or in an offline mode.
“Customers can access an endless supply of music across multiple devices including their computer, tablet and smartphone. All customers will have the opportunity to try the full service, and enjoy all of its features during a two week free trial period,” MTN said.
“MTN is proud to be the first to bring an innovative streaming music service direct to our customer’s smart devices,” said Mike Fairon: GM Products and solutions.
“Customers no longer need to use a separate iPod, MP3 or CD player. Living in the connected world means that there is no need to carry a dedicated music player if a smartphone or tablet can just as effectively fulfill that function,” he said.
Simfy Africa launched in South Africa in late 2012, an its music selection spans across all musical genres, including RnB, pop, alternative, jazz, soundtracks, opera and SA favourites hip hop, kwaito, Afrikaans and SA rock.
“We have a strongly African focus’, said Gillian Ezra, COO of Simfy Africa. ‘As a company which is locally based, we ensure that our product is targeted to the needs of the South African consumer, both in technology and music choices. This partnership with MTN will further extend this ethos, allowing us to offer added and exclusive benefits.”
From today, users can register at www.mtn.co.za and confirm their username and password. Users can download the Simfy Africa mobile application from either the Android, iOS or Blackberry stores, or access Simfy Africa via their website.