Virgin Mobile SA wants 1 million subscribers

Having turned a profit for the first time in 2013, Virgin Mobile SA is targeting 1 million subscribers within the next three years.

Anton Landman, chief executive officer, told BusinessTech that since becoming profitable, “we have increased this profitability every month since”.

The virtual operator initially reduced its store count to eight, from 38 in 2012, but add that it would, over an 18 month period, roll out additional physical points of sale across the country.

“We have 12 branded retail stores at present and are currently in the process of increasing both our distribution and store footprint,” Landman said.

The CEO would not divulge how many subscribers the company has in SA, with the much-cited figure sitting at 500,000.

“The management team’s focus is on target segments and niche areas of the market and it is our mission to capture a target of one million happy subscribers within the next three years. This has proven successful for other Virgin Mobile entities while under the MVNO model,” Landman said.

“We have steadily increased our subscriber base over the last 2 years and continue to do so in 2014.”

He pointed to “a new and experienced management team” having himself replaced Jonathan Marchbank as CEO, to drive the group’s strategy and meet its targets.

“We continue to improve our customer care and are very proud of the results. To date, we have materially reduced complaints, and we continuously meet and exceed speed of response and first contact resolution of queries,” Landman said.

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Virgin Mobile SA wants 1 million subscribers