Uber’s in-vehicle entertainment and advertising partner, Hubble, has reported 700% growth in its first year of operation.
Hubble was launched in September 2016 and has since introduced Uber ‘riders’ to in-vehicle entertainment, boasting over 500 screens in South Africa alone, and the launch of 200 screens in Ukraine.
The platform launched as Taxi Media Group in Uber vehicles in Cape Town, followed shortly thereafter in Johannesburg. It offers video and interactive content in a captive environment with measurable ROI.
The company partners with Uber drivers and brands to install small marketing screens inside their vehicles. These interactive screens allow passengers to interact with various brands – like entering competitions, watching adverts, checking menus or getting more information.
The group said it has recorded high levels of engagement, with some channels on the platform experiencing over 20% engagement. For example, the group claims that hundreds of test drives have been booked from the back seat of an Uber vehicle, for various motor vehicle brands.
Locally, international brands like McDonalds, BMW, Hugo Boss, Landrover and GoPro are using Hubble, while local South African brands like Woolworths, Absa, DStv, Savanna and Sanlam have also joined.
Hubble announced that it will be launching the platform in Uber vehicles in Dubai and Kenya in the near future.