Business Talk – Engela van Loggerenberg on the power of the Cash Converters franchising model
In this Business Talk with Michael Avery interview, Cash Converters’ Engela van Loggerenberg discusses the role of franchising in building sustainable and generational wealth.
Van Loggerenberg is the Director of Finance at Cash Converters Southern Africa and a seasoned finance veteran with over 25 years of experience in strategic financial management.
As the Director of Finance at Cash Converters Southern Africa, van Loggerenberg plays a key role across multiple business units by leveraging her deep financial expertise and entrepreneurial insight.
Van Loggerenberg is also a co-owner of three Cash Converters stores, which provide her with valuable real-world experience in running a Cash Converters franchise.
Prior to joining Cash Converters, she held several other notable financial leadership positions, including:
- Fidelity Security Group – Regional Finance Manager for Gauteng
- Time Quantum Ltd – Finance Manager
- Syferfontein Group – Finance Manager
The insights and experience she earned across these roles have laid the foundation for her success in her current position and highlight her passion for the finance industry.
Van Loggerenberg holds a BA in Financial Management from the University of South Africa and recently completed a governance and leadership skills Directorship programme with Sirdar.
The interview
In this Business Talk interview, van Loggerenberg unpacks what the Cash Converters franchise model offers beyond the buying and selling of second-hand household goods.
This includes offering both secured and unsecured lending options, which help South Africans get access to cash, fast.
Van Loggerenberg then discusses the role modern technology has played in Cash Converters’ ever-evolving business model, and touches on what makes Cash Converters’ franchising model so successful.
She also shares the trends she’s observed in the South African market over the past few years.
Van Loggerenberg concludes the interview by outlining the capital required to open a Cash Converters franchise and the processes involved in running a store.
Watch the interview with Engela van Loggerenberg below.
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