Watch: The South African ad that has the world surfing champion’s mom fuming
KFC South Africa has come under fire for an advert in which it parodies a world surfing champion being attacked by a shark.
Multiple-time world surfing champion Australian surfer, Mick Fanning, escaped an attack by a great white shark during the J-Bay Open in Jeffrey’s Bay, South Africa, in mid July.
Fast-food chain KFC South Africa, created a parody of the attack, showing a look-alike surfer being attacked by a shark only to lift it above his head while surfing a wave…with the pay off: ‘next level awesome’.
Fanning’s mother, Elizabeth Osborne, called the advert disrespectful. In an interview with Fairfax Media, Fanning said: “Some families have had fatalities and some people are still absolutely scarred without limbs. It’s disrespectful to them, and Mick is not at all happy with that.”
Fanning added that the World Surf League was preparing to take legal action against KFC, which did not provide comment.
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