Employer branding agency Universum has published its 2021 talent survey, which gathers data from South Africans on the most attractive employers.
54,456 students from 27 universities participated in the survey, with a solid interest in both local and international employers, coupled with a split interest in both the public and the private sector.
“Every year, we conduct a syndicated survey of students studying at universities in South Africa,” said Pabi Mogosetsi, Universum country manager for South Africa.
“This survey allows Universum to gain an understanding of what students look for in employers when deciding on their career path.
“It provides an opportunity to share insight on which employers deliver on key areas they look for while planning for their career.
“Employers do not pay or choose to be on the list of employers evaluated and students themselves decide on which employers should be included by voting employers on or off the list.”
The results show that the most highly competitive sectors for business talent are the auditing and accounting field, banking, state-owned organisations and the fintech sector.
“The top five auditing and accounting organisations have edged out the banks in their fight for the in-demand aspirational accountancy focused target group,” said Universum.
“Allan Gray and the Johannesburg Stock Exchange (JSE) are holding top spots in the fight for the aspirational banking-focused target group.
“Investec, Allan Gray and the South African Reserve bank take the lead in attractiveness for the aspirational finance-focused target group.”
42% of business students are reporting that they would prefer to work for the public sector and 31% of engineering/technology students share the same sentiments.
“When this is broken down, it is evident that more than a third of business students would rather work for an organisation founded in South Africa, while 56% of engineering/technology students report they would prefer the same,” Universum said.
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