FNB’s offer of smartphones and tablets at reduced prices has been taken up by over 80,000 customers since it’s launch in 2011.
The offer includes Apple’s new iPad as well as the iPad 2, which accounts for the majority of product sales, says FNB. The Samsung and BlackBerry offerings have also seen growth, the bank said.
In early July, the popularity of the new iPad, launched in SA to the end of April 2012, surged to almost 68% of weekly sales.
“We see great potential in further increasing the number of smartphones and tablets held by FNB customers. We are now distributing about 2 000 units a week,” said Ilse Smuts, head of marketing at FNB’s core banking services.
FNB reported that it now has 220 000 active users of its banking app and around R5 billion has been transacted through the App to date.
“There is no question that digital banking is gaining momentum. The lower cost and convenience of digital banking, and the rapid growth of digital communication channels shows a clear consumer preference has emerged,” said Smuts.
FNB has also recently opened three dotFNB branches, with plans to roll out more branches in other urban centres. FNB has also recently launched Facebook banking.
“We will continue to roll-out new offers in line with the new products offered by our partners. At the same time, we will increase consumer awareness of our telecoms offers such as discounted 3G data, free calls and free monthly ADSL data,” said Smuts.
“The next step in our digital roll-out is to make sure our customers fully exploit FNB’s offers through both new devices and data.”