Facebook has topped 11 million active users in South Africa, a new study has found, while the active mobile users figure has grown to 10 million.
Research conducted by global market research company, Ipsos, puts daily active users at 6.7 million in SA, with mobile active users at 6.2 million.
The research findings are similar to those released in the SA Social Media Landscape 2014 report, in February, which found that Facebook remains the dominant social network on phones, with 45% – or 9-million South Africans – using it on their mobile devices at the end of 2013.
Total Facebook use in South Africa was at about 11-million at the end of 2013, the report said.
Global active Facebook users increased to 1.28 billion (with daily active users at 802 million), and monthly active mobile users at as much as 1.01 billion.
Among approximately 1,000 people surveyed in SA, Ipsos found that 40% check Facebook before getting out of bed, while 36% check Facebook just before going to sleep.
Eight in 10 South Africans surveyed said that Facebook is widely used for “second screen” activity while watching television.
It found that Facebook is 6 times more popular than Twitter for second screening in South Africa and 12 times more popular than YouTube.
The Ipsos South Africa research was commissioned by Facebook and carried out between November and December 2013.
Summary of findings:
- 80% of viewers use other devices while watching TV;
- 73% use mobile phones;
- 9% using tablets;
- 6% using laptops.
“In many ways, South Africa and other African countries are further ahead than Europe and the US when it comes to this shift to mobile. They have effectively skipped the era of desktop computing,” said Diego Oliva, Facebook’s director for the CEEMEA region.