South Africa’s largest mobile operator, Vodacom is rebranding to include everything digital, as it looks to tap into new business streams.
The company’s relaunch will include a new logo design, and will be placed under a new tagline: The future is exciting, ready!
The rebranding is part of a global initiative, which includes parent company Vodafone, Vodacom said.
Chief officer for Vodacom business unit, Nyimpini Mabunda, said the rebranding is part of the group’s ‘Vision 2020’ – an aspiration to be a leading digital company, moving beyond connecting people, connecting everything.
He said that the new restructure opens up new business streams for the operator, “changing the way we approach everyday opportunities”.
He said that the future composition of the business will be to adapt to advances in these new technologies, with voice revenue under pressure, while data is set to make up more than half of Vodacom’s earnings.
Mabunda said that future business potential is unlimited and includes driverless vehicles. Vodacom is already working with BMW, with Mabunda adding that partnerships will be a big composition of the business going forward.
“Driverless vehicles are a big opportunity for us,” he said, adding that content – music and movies, is also a big opportunity, with sports also a potential revenue stream within the mobile space.
Mabunda pointed out that digitalisation has significantly changed the way people do things. People don’t visit the banks the way they used to, and thanks to Uber, many people nolonger even feel the need to own a car.
“Our business is shifting from a telecom provider, to everything digital,” he said.