Karen Brooks, a prominent local digital entrepreneur and author, has launched a new mobile book reading platform called EverEgg, which will enable Mxit users to buy books to read on their smartphones.
The platform was developed by Kazazoom – a South African technology innovation company that develops content and services for Mxit – and has the additional backing of EverAfrica – a new venture led by Alan Knott Craig Jnr.
Brooks, who launched Mbooks – a mobile book reader – on Mxit in 2008, and was one of the 10 finalists pitching at the Africa 2.0 startup event earlier this year, said: “When Mbooks first launched on Mxit, I couldn’t load my own content – but I knew that if I could find the right partners we’d create something transformative and easier for both the content producers and consumers.”
“Now, with EverEgg, large or indie publishers, as well as talented local authors can load their own books or short stories onto the platform…Think of it as your eBook reader for feature phones and smart phones,” Brooks said.
EverEgg enables publishers to quickly and easily load their own content as well as to edit it, and set pricing as they wish.
Already on board are Panmacmillan, New Africa Books, Modjaji Books, and Burnet Media. Brooks said that EverEgg is also in talks with its first international publisher.
“We were passionate about creating a smooth and easy to use mobile reader experience that works on both feature phones and smartphones,” said Kazazoom’s founder and Technology Lead, Eric Clements.
“So we came up with a solution that adapts words per page to make chapters easily readable on different size phone screens.”