Cell C: “let the fight begin”

Cell C is calling for lower mobile termination rates, getting rid of peak and off-peak pricing and stopping the practice of charging different rates for on-net and off-net calls.

Speaking at the 2012 MyBroadband Conference, Cell C chief commercial officer Jose Dos Santos said that mobile termination rates need to keep coming down to create a more competitive mobile market.

Dos Santos further said that charging different rates for on-net and off-net is anti-competitive, essentially giving large operators an unfair advantage in the market.

The Cell C CCO added that it is time to get rid of peak and off-peak rates, highlighting the company’s 99c per minute call rate to all operators (including international destinations) at all times.

Dos Santos is echoing Knott-Craig’s recent comments where he said that differentiating between peak and off-peak calling is an archaic pricing model which has no place in our modern world. He called on the regulator and operators to do away with this practice.

In reference to recent comments by new Vodacom CEO Shameel Joosub of the group’s intention to take on Cell C in dropping prices, Dos Santos said that nobody had stepped into the ring to ring the bell for the fight to start…”so ding ding ding, let the fight begin,” he said.

Jose Dos Santos
Jose Dos Santos

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Cell C: “let the fight begin”