Nedbank takes a cheeky jab at FNB

In an apparent swipe at FNB, Nedbank has released a video to popular video-sharing site, YouTube, showcasing their attempt at one-upmanship on FNB.

When Wayne Willmore was looking to get himself an iPad, he turned to FNB based on the bank’s “Steve” campaign of adverts, which promises easy sign-up in 10 minutes online.

Willmore was disappointed to find that FNB requested him to go into a branch to finalise his account – contrary to the bank’s advertised claims – and subsequently posted a letter to Nedbank on Facebook, praising Nedbank.

“Please run an add and use me as one of your clients that you phone, and I’ll gladly tell the world that FNB stinks!!!!!!” [sic], the post read.

The video in question is based on Willmore’s Facebook letter. It takes a clear jab at FNB, emphasising key parts of Willmore’s post praising Nedbank for being “much better” than FNB, and even giving Willmore an iPad, which he said was the “drawcard” that led him to FNB.

Nedbank’s selected emphasis

Online quips

FNB did not respond directly to any claims made in the video, but seemed unfazed, simply stating its track record.

“In the twelve months from May 2011 to May 2012, FNB opened over 1.74 million new accounts [and] is currently distributing over 3,000 tablets and smartphones each week,” FNB said.

Cheekily adding: “Naturally, we attract customers from other banks with this offer.”

The response to Nedbank’s video has been lacklustre, with the video hitting just over 540 views at the time of writing, and only a handful of commentors showing up in over a week, most of which don’t have anything positive to say.

By time of publishing, Nedbank had not returned a request for comment regarding the bank’s intended purpose behind the video.

Banking popularity in SA

Numerous surveys and studies paint a picture of the current standing South Africa’s banks have with the population.

By reputation, the RepTrak Pulse survey lists FNB at the top* of the rankings, with Absa, Standard Bank and Nedbank following suit.

In South African townships , Standard Bank ranked as most popular amongst banking clients, with ABSA, Capitec and FNB tied for second, and Nedbank trailing behind.

On the mobile and online fronts, the All Media and Products Survey (AMPS) showed that FNB is leading in both categories.

* RepTrak Pulse survey ranks listed banks; as FNB is not listed, it’s unofficially the top-ranked bank, with Absa being the official top-ranked listed bank.

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Nedbank takes a cheeky jab at FNB