Global coffee brand Starbucks has officially launched in South Africa with its first store opening in Rosebank on Thursday 21 April 2016.
At a pre-opening event on Wednesday evening, Starbucks revealed its much anticipated pricing structure. Along with an array of coffees, the stores will also serve pastries and cakes.
Starbucks markets itself as a premium brand, serving ‘gourmet’ coffee and other food products. In line with this perception, many expected the group’s prices to be on the upper-end of the spectrum.
However, Starbucks SA’s prices have come in at quite a competitive level, in many cases matching the competition in large (or ‘venti’) sized drinks. However, it is priced above its competitors on the smaller portions.
The table below compares Starbucks South Africa’s coffee prices to those offered at other South African outlets.
Starbucks pricing vs competitors
|Starbucks South Africa||R22 – R38||R27 – R33||R27 – R33||R17 – R20|
|Vida e Caffè||–||R20 – R26||R20 – R26||R15 – R20|
||R18 – R26||R21 – R29||R21 – R29||R16 – R18|
|Mugg & Bean||R21||R25||R20 – R26||R15|
|Wimpy||–||R20||R19 – R25||R13 – R17|
||R21||R23||R21 – R33||R16 – R20|
|Europa||R20||R24||R21 – R25||R17 – R21|
Prices have been rounded up, where applicable.
The following graph shows hows Starbucks’ SA prices compare to the average price of all its competitors.