Facebook to monetize WhatsApp by sending users adverts – report
WhatsApp has updated its privacy policy, allowing it to connect your phone number with Facebook’s systems.
This is part of its plan to test ways for people to communicate with businesses. WhatsApp said it won’t post or share phone numbers with anyone, including Facebook.
It also stated that your phone number will not be sold to advertisers.
“By connecting your phone number with Facebook’s systems, Facebook can offer better friend suggestions and show you more relevant ads if you have an account with them,” said WhatsApp.
“For example, you might see an ad from a company you already work with, rather than one from someone you’ve never heard of.”
The changes to its privacy policy also allow for WhatsApp to “explore ways for you to communicate with businesses that matter to you too”.
This, while still “giving you an experience without third-party banner ads and spam”.
“Whether it’s hearing from your bank about a potentially fraudulent transaction, or getting notified by an airline about a delayed flight, many of us get this information elsewhere, including in text messages and phone calls.”
WhatsApp said it wants to test these features in the next several months.
The BBC reported that the new documents also allowing for marketing messages.
“Messages you may receive containing marketing could include an offer for something that might interest you,” said WhatsApp.
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