Consumers rush online for Mandela items

 ·13 Dec 2013
Mandela coin

Online Marketplace, www.bidorbuy.co.za, has pointed to a big increase in the interest for Mandela-related items on its site – including a 2007 Gold Protea Mandela sold for R47,000.

This follows the passing of the former president on 5 December 2013.

“It is only to be expected that now, when the inevitable laws of nature have taken the first democratically elected South African president from our midst, people want to have at least a small token as a reminder of the great man”, said bidorbuy CEO, Jaco Jonker.

“We have seen an unprecedented rise in the number of searches for key words such as ‘Mandela’, ‘Mandela coins’, ‘Mandela R5’. Those are currently the top three searches on the site, with the term ‘Mandela signed’ not far behind,” he said.

In the six days following the passing away of South African icon, the sales of Mandela-related items on the site have increased by more than 65%, the bidding site said, adding that the most popular are the so-called Mandela R5 circulation coins, especially the 2008 birthday coin, as well as silver and gold medallions, followed by a variety of autographed objects.

“Visitors to bidorbuy are not only buying more Mandela-related items; they also seem to be prepared to pay more for them,” said the bidorbuy CEO.

Between 6 and 12 December, twenty-five items attained prices of over R10,000. About half of them were won on auctions, while the rest were sold at a fixed price.

The most expensive were a 2007 Gold Protea Mandela and De Klerk Nobel Peace Prize Winners Set, sold for R47,000; and a 2004 Gold Proof 1oz $500 Mandela Sierra Leone Coin, won on auction for R32,000.

A soccer shirt signed by Nelson Mandela and Lucas Radebe found a buyer for R12,500, while a photograph signed and dated by the former president went for R22,100.

A “Mandela for president” poster from 1994 elections, though unsigned, fetched as much as R1,000 on auction.

Bidorbuy said it is also experiencing a steady increase of the number of Mandela-related items on offer by sellers on the site. There are currently about 200 Mandela memorabilia items and over 1,700 Mandela coins listed. Approximately 50 have the price tag in the vicinity of, or well over R100,000.

“When someone of such stature passes away, it is only natural that the increased demand for collectibles and memorabilia associated with that personage drives the prices up,” said Jonker.

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